From Nearly Two Years on the Market to SOLD in Less Than Four Months
Property: 270 17th St NW, Unit 702, Atlanta, GA 30363
Original Market Date: April 9, 2024
Jason Lapene Real Estate Took Over: March 26, 2026
Closing Date: July 15, 2026
Time to Closing After Taking Over: 111 Days
The Challenge
270 17th St NW, Unit 702 had been on the market since April 9, 2024. After nearly two years of exposure to the market without successfully closing, the property had become what many sellers fear: a stale listing.
When a property remains available for an extended period, buyers often begin asking difficult questions:
- Why hasn’t the property sold?
- Is something wrong with it?
- Is it overpriced?
- Will the seller accept a significant discount?
The longer a home remains on the market, the more challenging it can become to overcome that perception.
Jason Lapene Real Estate Takes Over
On March 26, 2026, Jason Lapene Real Estate took over the listing with a new strategy and a clear objective: reposition the property, create renewed buyer interest, and get it sold.
Rather than simply putting the property back on the MLS and hoping for a different result, we approached the listing as a property that needed to be reintroduced to the marketplace.
Our focus was on giving buyers a reason to look at the property differently and creating a fresh marketing opportunity after nearly two years of previous market exposure.
The Result
The strategy worked.
Just 111 days after Jason Lapene Real Estate took over the listing, the property successfully closed on July 15, 2026.
A property that had been sitting on the market since April 2024 was sold in less than four months after we took control of the listing.
Nearly 2 Years on the Market Before Us
111 Days From Taking Over to Closing
SOLD July 15, 2026
Why This Matters
Selling an expired or long-term listing often requires more than simply changing agents. It requires identifying why the previous marketing failed, changing how the property is positioned, and developing a strategy designed to overcome the stigma created by extended days on market.
At Jason Lapene Real Estate, we specialize in breathing new life into properties that did not sell with other agents.
With more than 25 years in real estate and over $250 million in closed sales, we understand that a listing that failed to sell does not necessarily mean there is something wrong with the property.
Sometimes, the property doesn’t need to change. The strategy does.
Have a Home That Didn’t Sell?
If your home has expired, been withdrawn, or has been sitting on the market without results, Jason Lapene Real Estate can provide a fresh perspective and a new strategy designed to get your property moving again.
270 17th St NW, Unit 702 is proof that yesterday’s unsold listing can become tomorrow’s closing.