Property:<\/strong> 270 17th St NW, Unit 702, Atlanta, GA 30363 270 17th St NW, Unit 702 had been on the market since April 9, 2024<\/strong>. After nearly two years of exposure to the market without successfully closing, the property had become what many sellers fear: a stale listing<\/strong>.<\/p>\n When a property remains available for an extended period, buyers often begin asking difficult questions:<\/p>\n The longer a home remains on the market, the more challenging it can become to overcome that perception.<\/p>\n On March 26, 2026<\/strong>, Jason Lapene Real Estate took over the listing with a new strategy and a clear objective: reposition the property, create renewed buyer interest, and get it sold.<\/strong><\/p>\n Rather than simply putting the property back on the MLS and hoping for a different result, we approached the listing as a property that needed to be reintroduced to the marketplace.<\/strong><\/p>\n Our focus was on giving buyers a reason to look at the property differently and creating a fresh marketing opportunity after nearly two years of previous market exposure.<\/p>\n The strategy worked.<\/p>\n
\nOriginal Market Date:<\/strong> April 9, 2024
\nJason Lapene Real Estate Took Over:<\/strong> March 26, 2026
\nClosing Date:<\/strong> July 15, 2026
\nTime to Closing After Taking Over:<\/strong> 111 Days<\/p>\nThe Challenge<\/h3>\n
\n
Jason Lapene Real Estate Takes Over<\/h3>\n
The Result<\/h3>\n